Campaign Strategy for a Mental Health Platform
Project Overview
HeartSync is a fictional patient-provider communication tool for healthcare organizations. It supports HIPAA-compliant messaging and scheduling.
Objective
Generate interest among hospitals and clinics and collect leads through an educational campaign.
Research
Target Audience:
Millennial and Gen Z consumers (ages 18–35) who are interested in mental wellness, holistic healing, and daily routines.
Market Insight:
There’s increasing demand for all-in-one wellness apps that blend guided content with emotional support. Users prefer short, high-impact sessions that can be done on the go.
Competitor Review:
Calm and Headspace dominate, but many users report that the apps feel repetitive or overly clinical.
Key Insight:
People want personalized, intuitive wellness tools that speak to emotional health, without feeling sterile or generic.
Strategy
I created a PDF checklist on “Secure Messaging in 2025” and launched a lead-gen email sequence targeting healthcare ops teams. The visuals conveyed security, speed, and simplicity. Planned and visualized a mental health awareness campaign across social, email, and landing pages.
Visuals
Logo + color theme
Landing page mockup
Email 1: Free download
Email 2: Benefits breakdown
Email 3: Request a demo CTA
Secure Messaging Checklist (PDF)
Projected KPIs
35% download rate from email campaign
20 qualified leads within first 2 weeks
5 demo requests per 100 downloads
Reflection
I would have added a customer testimonial or case snippet to build credibility, and tested a banner CTA on relevant industry blogs.