Brand Identity and Growth Funnel for an AI-Powered Analytics Platform
Project Overview
ClarityAI is a fictional AI-powered analytics dashboard for health tech companies. The goal of this project was to demonstrate how marketing can support complex B2B products by simplifying messaging and emphasizing trust.
Objective
Increase demo sign-ups from qualified leads and raise brand awareness among health tech decision-makers.
Research
Target Audience:
HR professionals and wellness managers at mid-sized companies (100–500 employees), particularly in remote-first or hybrid workplaces.
Market Insight:
Post-pandemic burnout and mental health concerns have made corporate wellness a priority. However, many HR teams lack tools that provide measurable outcomes or personalized engagement.
Competitor Review:
Virgin Pulse and Limeade offer broad wellness platforms, but feedback indicates that users feel overwhelmed by generic content and low employee engagement.
Key Insight:
HR leaders are seeking data-backed, simple-to-integrate wellness tools that generate high participation with minimal admin work.
Strategy
I focused on trust, clarity, and innovation. I created a LinkedIn ad campaign targeting CTOs, CIOs, and data officers. The lead magnet was a “Healthcare AI Buyer’s Guide,” driving traffic to a tailored landing page. The onboarding experience was supported by a warm email sequence.
Visuals
Logo and brand color mockups
LinkedIn ad mockup with CTA
Healthcare AI Buyer’s Guide (PDF)
Landing page design
Clarity AI 3-part email sequence
Email 1: Insight + Problem Awareness
Subject: The health data’s there. But is the insight?
Preview Text: Why most health tech dashboards fall short—and what to do instead.
Body: Hi [First Name],
You’ve got data—lots of it.
From patient outcomes to platform performance, every touchpoint tells a story.
But if your analytics dashboard feels more like a puzzle than a performance tool, you’re not alone.
Most dashboards weren’t built for clarity—they were built for complexity.
ClarityAI changes that.
It’s an AI-powered analytics platform made for health tech decision-makers—designed to simplify data, highlight what matters, and help teams move with confidence.
In the next email, I’ll break down how ClarityAI works—and how you can use it to spot insights faster and make better decisions, every day.
— Paulina
Marketing Strategy | ClarityAI Project
Email 2: Solution + How It Works
Subject: How health tech leaders use ClarityAI
Preview Text: A simpler way to understand performance, outcomes, and what to do next.
Body: Hi [First Name],
Here’s how forward-thinking health tech companies are using ClarityAI to unlock better decisions:
✅ AI-Powered Highlights – No more guesswork. ClarityAI surfaces key patterns in performance, patient data, and operational outcomes—automatically.
✅ Role-Based Views – Everyone sees the data that matters to them. Product leads, clinical ops, strategy—all aligned.
✅ Privacy-Built Design – Built for regulated environments with transparency and trust at the core.
The result?
A shared source of truth that empowers your team to act fast—with confidence.
In our final email, I’ll show you how to see ClarityAI in action.
— Paulina
Marketing Strategy | ClarityAI Project
Email 3: Call to Action + Demo Invite
Subject: See what ClarityAI can do for your team
Preview Text: Faster insights. Smarter strategy. Built for clarity.
Body: Hi [First Name],
If you’re ready to turn your scattered data into a strategic asset, we’d love to show you how.
Health tech teams are using ClarityAI to:
🔹 Spot issues before they escalate
🔹 Align strategy across departments
🔹 Eliminate dashboard fatigue and focus on impact
And now, you can experience it firsthand.
🔗 [Book your free demo]
🔗 [Download the case study PDF]
🔗 [Contact our strategy team]
Because data isn’t power—clarity is.
Talk soon,
— Paulina
Marketing Strategy | ClarityAI Project
Projected KPIs
30% conversion rate from landing page views to downloads
15% email open rate with 7% CTR
300 new qualified leads from the campaign over 30 days
Reflection
If this were a real campaign, I would test multiple headline variations for the LinkedIn ad and incorporate a short explainer video to boost engagement. A/B testing the email subject lines could further optimize open rates.